Episode 6: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI

Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field.

Button 2025, the content design conference takes place on October 22-24.

Music by TimMoor from Pixabay

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