Copy Cats

Patrick Stafford , CEO of the UX Content Collective knows a thing or two about storytelling, shaping digital experiences and building strategy. Here he speaks to Drew about his journey in the content space, why there’s a time...

Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour. He talks to Drew about the art of “nudging” and its impact on advertising a...

Drew speaks to Pete Kowalczyk, a leading conversation designer and award-winning writer who was recently recognised as a 'Top 20 voice in the UK' by Conversational AI News. Topics covered include the intricacies of conversati...

Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft. Tune in for a thoughtful exploration of ...

In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft. As well as explaining how interviews can be approached as design problems, s...

In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate,...