Episode 11: Patrick Fagan on marketing psychology, the art of nudging and the transformative potential of AI

Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour.

He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation.

Check out: nudgepanel.com